The challenge

Al Shamal is one of the leading Limousine Services in the fastest growing country, Qatar. Having experience in delivering high quality car rental service in the country, they are one of the most preferred service providers for business professionals.

Al Shamal Team has requested a new brand experience to reflect their professionalism in the simplest and creative way.

The solution

The main concept was to create an identity for al Shamal Limousine Company that could differ the company among competitors. The key target in this «demand exceeds the offers» situation, when limo companies don’t compete in an emotional field, was to make the contact of a client and a company maximum positive for both sides